Looking back on all the private money deals I’ve done, I can’t tell you how many times I thought that I would have a “one-call close.”  You know, where the potential investor calls you just after they have first learned about you, they’re hot to invest money and a check goes in the mail right to your door.

I’m continually working for that “one-call close”…but it has thus far eluded me. I’m not happy about it, but, it’s something I’m striving for.

A few days ago I was talking with a client and this subject came up. This person was wondering why he wasn’t getting a flood of interested private investors ready to throw money at him from his website. Going into the conversation more, I realized that the gentleman I was talking to had a lot of the private money game figured out. For instance, he was:

• Getting his message in front of people
• Getting his message in front of the “right” people
• Offering a competitive product
• Giving prospective investors a very good reason to contact him (soon!)

Everything looked pretty good, until we started discussing how he was sequencing his marketing.

Aha!

We stumbled upon a very critical – yet often overlooked – aspect of attracting private investors: the right marketing sequence.

In any business, your goal should be to have prospects contact you that are pre-motivated, pre-disposed and pre-conditioned to do business with you. Therefore, with private money, you want to have prospective investors contact you when they are pre-motivated, pre-disposed and pre-conditioned to place funds.

No sweat, right?

Not so fast! Read More→