“What happens if you die?”

This is a question that you don’t normally like to think about.

On the occasion you do think about it (like when you’re driving through an ice storm) you might think about pearly gates, St. Peter, harps, angels, a guy in a red suit with a pitch fork (just kidding0..But you sure don’t like to think about it during a business meeting. And, especially during a meeting with a private investor.

But, there I was, facing this very question in that exact situation.

Not fun.

However, it’s a fair question for someone to ask that may invest with you. They want to know how they’re going to get their money back if something happens to you. It’s an entirely logical question. One you would probably ask yourself if the roles were reversed. In fact, there are probably other common objections or tough questions that potential investors would have to placing funds with you. Questions such as: Read More→