Archive for Billions in untapped dollars
Who is Private Money Public Enemy #1?
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Who is Private Money Public Enemy #1
With all of our connectedness in the world today (Facebook, Twitter, etc.) it’s easy to fall into the “everybody’s my friend” trap.
Unfortunately, this is not true. In business, not everybody is your friend.
The “no-brainerness” of this should be obvious, but is lost on many. For instance, consider raising private money. Everybody is your friend when you are raising capital, right?
First of all, before we get too far in, let me say that you must always treat everyone as though they could be either A: an investor with you or B: a referral source for private money.
With that being said it helps if you know who your biggest adversary will be when raising private money. This person is a formidable opponent. Usually they have a lot of marketing dollars and brand power behind them. Sometimes it can feel like a David vs. Goliath battle (never forget who won that fight by the way). But, if you underestimate or fail to account for this opponent, you’ll cost yourself a great deal of private money.
So, who am I talking about here? Who is this great ‘Public Enemy’ number 1? It is… Read More→
Tough Question from a Private Investor? That’s a Good Thing
Posted by: | CommentsIf you’re ever faced with a tough question from a private investor – or even imagine one occurring in your mind – don’t worry. It’s a good thing.
Tough questions from private money investors could be:
- “How do I know this will work?”
- “What if you can’t sell the property?”
- “What if the property burns down?”
There are many other questions and potential objections the investor could have to placing funds into your real estate investment deal. I will save the ink for now.
So, why is this a good thing?
Sales 101.
Sales 101 gets down to the very basics of facilitating a transaction. And, one of the basics in getting the investor to Read More→
