Archive for Advertising for Private Money
Should You Advertise in the Newspaper for Private Money?
Posted by: | CommentsNewspapers are old, stodgy and…still quite an expensive form of advertising.
But, people still read newspapers. And perhaps more importantly, those in your “target market” for private money are probably newspaper readers (at least the Sunday paper).
So…
Should you ever advertise for private money using the newspaper?
I think there are a few determining factors that you must consider before pulling the trigger on something like this.
- Your market
- Your marketing
- Securities laws
First let’s talk about your market. Read More→
Making Sense of Advertising for Private Money – Part 1 – Paper and Ink
Posted by: | CommentsSometimes there just doesn’t seem to be enough time in the day.
You know what I mean?
As long as the technology conveyor belt keeps speeding up, accelerating us to the space age of George Jetson, they might as well get a move on this robot-worker thing. I’m waiting for my bebop assistant to handle all the little things that creep up and consume time in my day.
You probably feel the same way. Never enough time to get things done.
Especially your private money marketing.
After all, you’re looking at deals, talking to contractors, brokers, etc. Doing the email and phone call thing.
Where does it all go?
Since you’re an entrepreneur you’re naturally a problem solver. And, with there being no time to get your private money marketing done, why not just be more efficient and… Read More→
You Better Have a Hook
Posted by: | CommentsWhen you are marketing for private investors, either through direct or in-direct means, you better have a hook.
What is a hook and what does it have to do with getting private mortgage investors or equity investors for your business?
Let’s take it from the top
The hook: It’s a compelling reason for someone to want to learn more about investing their money with you or a a unique selling proposition that you have. You’ll have a lot more success finding private investors for your deals and bringing money in when you present yourself and your business as unique and effective.
Allow me to clear the air on something:
“10% fixed return secured by real estate” is NOT a hook. It’s tired, boring and used by many other people.
Successful marketing, whether for private money investors or widgets is based on standing out, not fitting in.
Old and Tired
I’ve tried advertising with: “get 10% secured…” routine. Yes, I did get some responses, but Read More→
