Would YOU invest money with YOU? This is one of the most important questions you must answer in raising private money. In fact, you should answer it even before you consider getting 1 dime from an outside investor. Just as if you were going into a bank to get a loan for your business, you ...…
There’s a “new” approach to raising private money that I want to briefly address. Not for fun, but rather because my conscience compels me to. Some people trying to teach on the subject of raising private funds claim you can look up private party lenders in your local public records and then get these people ...…
Investing is a highly personal thing. People will default to the person more than the product every single time. Therefore, you must be personable. How? Inject some personality into your marketing, start being more you and less the other guy. You’ll start getting better results. In The Book on Private Money, I write about the ...…
Here’s how to make yourself bullet proof from lawsuits, malcontents and jealous peers: Shut Your Business Down Huh? That’s right: if you don’t want to risk getting sued, raising the ire of people around you who hate their spot in life or jealous peers who gossip about you and your business like highschoolers at lunch ...…
Timing is everything in life. A wise man once said that. My dad (who is wise) said that to me a long time ago. But I’m sure he wasn’t the first person to say it. And I’m sure when he told this to me he did not have private money lending in mind. There’s nothing ...…
It’s critical that you know the in’s and out’s of self-directed IRAs when you are raising private money. I often teach this as part of the seminars and webinars because it’s so critical. After all, what better way to pull in capital than to tap into underperforming IRA assets? (if you’re not doing this right ...…
Positioning is the “battle for your mind.” And nowhere is the “battle for the mind” more important than in getting private individual investors to fund your real estate deals. In fact, I believe it is the most important thing. “Battle for your mind” was a term coined by marketing experts Al Ries and Jack Trout ...…